of the Finimize community continue to invest – 41% plan to maintain their current investment levels, 36% plan to reduce it, and 13% plan to expand it.
are worried about the impact of current market conditions on their investments.
plan to invest in index funds, and 32% continue to show confidence in digital currencies (crypto).
Asked where they plan to invest, 58% of respondents said they’re looking to index funds, up from 36% just three months ago. 43% said they’re looking to tech stocks, and 32% plan to invest in digital assets (crypto).
Long-term belief in crypto is more popular with newer investors. People with three or four years of investing experience are twice as likely to invest in crypto (40%), compared to those with ten or more years of investing (19%). The inverse is true for bonds: investors with ten-plus years of experience are more than twice as likely to invest in bonds than those with less than two years of experience investing.
Retail investors are a growing force in capital markets. They are shifting their behaviors toward building wealth over time and becoming more sophisticated in their investing approach. They are displaying confidence in their skills, diversifying investments, and looking to explore new asset classes. By developing a better understanding of their motivations and needs, brands can uncover growth opportunities.
According to research from The World Economic Forum, 74% of retail investors would invest more if they had additional opportunities to learn about investing. Modern investors learn by doing, and seek advice and information from their communities. Being time-poor, retail investors need an education that serves their needs – always on, multi-channel, bite-sized, and easy to digest. Better-informed retail investors make better portfolio decisions, which lead to using more investment products and services.
Trust in the financial system and investing platforms is cited as one of the most common obstacles that hold people back from investing. In times of uncertainty, consumers turn to brands they trust. Helping retail investors navigate the markets will reward brands with a loyal customer base. This means meeting investors where they are and having conversations they want to have. Help retail investors discover your brand at the right time and empower them to take action by offering high-quality educational content that they value.