Finimize content solutions provide financial service brands with effective learning experiences for their customers, in turn accelerating engagement across multiple touchpoints. Solutions leverage our custom-built content engagement flywheel to power market-leading financial news, investing insights, research, and educational pieces across partners' channels, all delivered in text and audio.
40 million retail investors have access to Finimize content via partner channels.
First-time investors (28% of readers) start their journey with Finimize, where they can access digestible, smart, jargon-free educational guides and news.
Experienced investors regularly check Finimize for actionable and topical investing ideas and insights, delivered in text and audio in just a few minutes.
Accredited investors (21% of readers) count on our top-notch in-house analyst expertise, delivered in quick and snappy formats for time-poor readers.
Smart, snappy breakdowns of the two biggest financial stories of the day, and why they matter
Macro and stock specific
Daily and weekly – roughly three minutes long
Expert-informed, actionable breakdowns of topical investing topics
Macro, portfolio, and idea specific
Daily – roughly five minutes long
Clear explanations of core financial concepts and how they work
Sector, strategy, and stock specific
Evergreen – roughly six minutes long
Customer education unlocks business success. Just look at IG: the brand confirmed that its customers placed 33% more trades after they consumed IG's educational content.
Overall, 56% of consumers with financial education become relationship customers (EY 2019). In other words, they're easier to retain and invest more.
“Finimize puts on a terrific event. They engage the audience from the start. Mark Cuban and I had a blast talking with the large & well versed group.” Tim Draper, Venture Capital Investor"
”I’m passionate about the need for us to do more to explain economic and financial topics in language everyone can understand. So I’m delighted the Bank is partnering with Finimize on this new pack on the role of central banks. Understanding how decisions taken by institutions such as the Bank of England affect us all is really important. That’s the case whether you’re a seasoned investor, are learning about the world of finance for the first time, or just want to make better every-day financial decisions.”
"I’m such a fan of what the team has built at Finimize, I’m thrilled to be a part of it."
“It’s harder than you think to write content that’s both accessible and accurate. With Finimize, I know I can trust the quality and not have to worry about reviewing everything before it is published: I can focus on building an amazing product.”
“Finimize is the most engaged community we know of. Working with them gives us unparalleled insights into our target audience. We’ve seen a real impact on our brand post-summit. We love working with the Finimize team."
"Finimize assists modern investors with critical financial decisions and is very highly rated with key demographics. Its news service, community building capabilities, customer insight and technological capabilities will further assist the transformation of abrdn into a truly client-led organisation and support a step change in our capabilities."
The most cost-effective way to build a highly engaging user-centric customer education solution within your channels.learn more
The easiest way to engage and upskill your customers with our contend hub – no technical integration needed.learn more
Work with us to create bespoke educational content, showcasing your brand in the Finimize tone of voice.learn more