Return on invested capital (ROIC) is a measure of profitability that gauges how effectively a company has used the money it’s taken from investors. A higher return is better and at a minimum, companies should be delivering returns higher than their cost of capital – i.e. they should be using investors’ money to earn more money.
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For markets: Investors use ROIC to assess the quality of a company's ability to generate returns that exceed its cost of capital. A consistently high ROIC suggests that a company is effectively converting invested capital into profits, which reflects positively on its management and bodes well for its competitive position within its industry.
Zooming in: Investors often weigh a company's ROIC against its cost of borrowing money from debt or bondholders and from shareholders. That’s typically measured as a weighted average cost of capital (WACC) and is used to assess whether a company is creating value for its investors (ROIC is greater than WACC) or destroying value (WACC is greater than ROIC).
The bigger picture: Some investors analyze ROIC across countries and industries, looking for insights into where to find the most efficient place to invest their cash. In other words, where their invested capital will generate the greatest return.
Calculated by dividing the net operating profit after tax (NOPAT) by the total invested capital, the ROIC is often expressed as a percentage.



For a closer reflection of the company’s financial reality, you may want to calculate invested capital based on the average equity, debt, and cash over a financial period rather than take a single, point-in-time, figure from the end of the period.

What is a good ROIC ratio?
A “good” ROIC shows a company can consistently generate returns well above its cost of capital, creating substantial value for its shareholders. Returns on invested capital vary depending on industry characteristics, and a given company's business model, and may fluctuate based on the economic environment. At a minimum, a good ROIC exceeds the company's weighted average cost of capital (WACC), which represents the minimum return necessary to satisfy shareholders and creditors. The average ROIC for S&P 500 companies is 11.8%.
A company’s ROIC should be analyzed in the context of its history and the returns of peers in its industry given that different sectors have different capital requirements and profit potentials. For instance, software companies tend to have higher ROICs as they need to spend less on things like machinery and buildings. On the other hand, so-called “capital-intensive” industries such as utilities or manufacturing – which require large amounts of cash to spend on plants, property, and machinery – will show lower ROICs.
In mature sectors, ROIC that is higher than the industry over a long time suggests a company has a durable competitive advantage. Companies in high-growth phases of their development or high-growth industries may choose to reinvest earnings in a way that lowers ROIC. Therefore, a company’s growth outlook should also be considered when evaluating ROIC.
Business owners, investors, and financial analysts alike often compare a company's ROIC to its WACC to understand whether it’s creating or destroying value for investors.
ROIC, while a valuable metric, has limitations that can impact its accuracy and relevance:

A 50% ROIC is high. It indicates that the company is generating 50 cents in profit for every dollar of capital invested – a very efficient use of invested capital given the S&P 500 average of 18%. Over the last 20 years, Apple’s average ROIC is close to 50%.
Yes, an ROIC higher than WACC indicates that a company is creating value – generating returns that exceed its cost of capital.
ROIC can be negative if, for instance, a company generates operating losses, leading to a negative NOPAT.