Ledger

Ledger teams up with Finimize on the biggest virtual crypto summit in the world

About

Ledger provides security and infrastructure solutions to critical digital assets for consumers and institutional investors with 1M+ units sold in more than 165 countries.

Industry

Cryptocurrency & Blockchain

Location

France

Company Size

501-1000

In conversation with

Aurelie Morel

Head of Brand Amplification

ChallengE

Crypto markets boomed in 2021, driving significant developments in crypto infrastructure. And while crypto asset security is the key concern for 80% of crypto investors, only 20% actually own a hardware wallet.

solution

The Finimize community offered Ledger a perfect opportunity to connect with crypto curious investors, helping it cement its market leader position and build long-term advocacy for its brand.

result

✅ The 2-day summit featured 11 sessions, 20 industry leaders, 8 hours of content

✅ 65% of Finimizers now know about Ledger’s products and services — 135% uplift

✅  The official launch of the first-ever verified Discord finance server with 2,500+ members


“Finimize is the most engaged community we know of. It gives us unparalleled insights into our target audience. We’ve seen a real impact on our brand post summit. We love working with the Finimize team.”

Their story

Ledger’s hardware wallet is the smartest way to secure and grow your crypto assets. Finimize was thrilled to partner with Ledger to put on the world’s biggest crypto summit in December 2021.

Summit highlights

👉🏻 The 2-day summit featured 11 sessions, 20 industry leaders, 8 hours of content

👉🏻 15,000+ ticket holders, 8,000+ live attendees

Security is the biggest concern for 80% of crypto investors

Crypto markets boomed in 2021, driving significant developments in crypto infrastructure. And while crypto asset security is the key concern for 80% of crypto investors, only 20% actually own a hardware wallet. But there’s one company with enough know-how to fix that: Ledger, the global leader in security and infrastructure solutions for safeguarding critical digital assets. With Ledger’s hardware wallet and Ledger Live app, consumers can start their crypto journey the easy way, while always maintaining full control over their digital assets.

Finimize members are active crypto investors

Finimize is the biggest and most engaged modern investor community in the world. Our 1 million members are affluent, engaged, and long-term bullish on crypto. And what’s more, they’re keen to learn, and they’re actively looking for products and services that support them on their investing journey. While 70% of Finimizers have crypto investments, roughly half only made their first crypto investment in the last 12 months. The Finimize community offers Ledger a perfect opportunity to connect with crypto curious investors, helping it cement its market leader position and build long-term advocacy for its brand.

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