Goodbody
Goodbody uses the Finimize content API to empower its customers
About
Goodbody is Ireland's leading financial services firm with roots dating back to 1874.
Industry
Financial Services
Location
Ireland
Company Size
250+
In conversation with
ChallengE
Goodbody turned to Finimize with two key ambitions: to engage their existing customers using fresh and relevant content, and to expose their customers to local market insights from its in-house investment team.
solution
The Finimize Daily Brief delivers curated financial news in under five minutes or less: not only does it help keep readers on top of global financial stories, it also delivers clearly actionable insights and overarching market analysis. Finimize worked with Goodbody to integrate the Finimize Daily News API into Goodbody’s Daily Investor Briefing – available to all Goodbody’s customers.
result
Goodbody utilizes the Finimize content API to enhance customer experience and retention with curated content.
- 80% of customers find the content easy to read
- 70% find the content useful
- 70% are satisfied with the overall experience
“The details are very informative but concise. It gets to the point, and the impact summary is particularly useful and interesting.”
Their story
As the longest established wealth manager in the Irish market, Goodbody believes that keeping clients informed about key investment themes and breaking market stories is an important part of its customer value proposition.
Goodbody’s survey evaluated its customers’ overall experience of the Finimize Daily Brief. It found that 82% of participants found the content easy to read, over 70% found the content useful, and 70% reported high user satisfaction overall. Goodbody, therefore, has unlocked new ways to engage existing and potential new customers by working with Finimize.
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