Rivian’s Slowing Down In The Fast Lane

Rivian’s Slowing Down In The Fast Lane

9 months ago1 min

EV upstart Rivian reported some plodding, underpowered results this week.

What does this mean?

Folks thought Rivian was gearing up for a road race with Tesla back in 2021, when the firm landed the sixth biggest listing ever on the US stock market. But since then, chronic parts shortages have plagued production and trimmed the EV maker's wings. What’s worse, last year’s missed production targets seem to have knocked the firm’s faith in the future too: the 50,000 EVs it plans to make this year would double 2022’s total, sure, but that’s still miles below analysts’ predictions. To top it all off, the company's third recall in under two years seriously rattled investors – sinking its stock by 8%.

Rivian stock
Source: The Wall Street Journal, FactSet

Why should I care?

Zooming in: Sleight of hand.

The report contained another big red flag: Rivian had nothing to say about the number of drivers pre-ordering its trucks, which it typically reveals every quarter. That could be a ploy to conceal plummeting demand, with either the weakening economy or the long wait for the firm’s EVs to blame. Either way, Rivian needs to get its house in order: competition in the EV space is heating up, and customers won’t hesitate to snag a Ford or GM instead.

For markets: Take me back.

Rivian was the second-worst performer in the entire Nasdaq 100 index last year, suggesting that investors have been fed up with the firm for a while. And to rub salt in that wound, it seems they’re running back to a richer ex: Tesla, the OG of the EV game, which actually turns a profit. Tesla’s shares have already jumped 90% this year, and analysts reckon the “clear leader” of the EV transition might rally even further.

EV startup negative margins


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