Intuit May Buy Credit Karma For $7 Billion (And Good Vibes)

Intuit May Buy Credit Karma For $7 Billion (And Good Vibes)

about 4 years ago1 min

Mentioned in story

Accounting software company Intuit is meditating on whether to buy personal finance portal Credit Karma for $7 billion, in the hope good things will come back around for its business 🧘‍♂️

What does this mean?

The deal would be Intuit’s biggest acquisition ever, and is expected to push the company further into the fast-growing sphere of online personal finance. That might be a shrewd move: while Credit Karma’s flagship product – providing customers access to their borrowing histories and credit scores – is free, the company does big business tailoring third-party products to its customers based on their circumstances. And clearly Credit Karma’s efforts to align its chakras have been paying off so far: the potential $7 billion bid is $3 billion more than the company’s valuation just two years ago. Namasté 🙏

Intuit Stock Price | Source: The Motley Fool
Intuit Stock Price | Source: The Motley Fool

Why should I care?

Intuit’s looking to beef up its existing personal finance services like Mint – its online budgeting platform – and TurboTax, the software used by millions to file taxes. By combining with privately owned Credit Karma, Intuit can expand the trove of financial data it collects on customers, and better tweak recommendations to suit them 💻

Credit Karma’s private-equity investors have been looking to get a return on their investment since last year, when they thought about listing the company on the stock exchange. But after a string of disappointing initial public offerings in 2019 – think Uber, Peloton, Lyft – they decided to look elsewhere. Fortunately for them, the “merger market” is still going strong – especially among financial technology companies. In fact, there have already been a couple of major acquisitions this year: Morgan Stanley announced it’s buying online brokerage E-Trade, while Visa’s shelling out for financial technology startup Plaid.

Daily Brief Image


All the daily investing news and insights you need in one subscription.

Disclaimer: These articles are provided for information purposes only. Occasionally, an opinion about whether to buy or sell a specific investment may be provided. The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment advisor.

/3 Your free quarterly content is about to expire. Uncover the biggest trends and opportunities. Subscribe now for 50%. Cancel anytime.

© Finimize Ltd. 2023. 10328011. 280 Bishopsgate, London, EC2M 4AG