about 2 years ago • 1 min
Bitcoin’s appeal is growing among women, older people, and the less educated as its investor base broadens beyond crypto early adopters, according to a new survey from the crypto investment firm Grayscale.
The proportion of female investors who would consider buying bitcoin climbed to 53% from 47% in 2020, while the proportion for men was barely changed at 65%. The percentage of over-55s showing interest jumped to 46% from 30%.
There was also an intriguing flip in the education levels of respondents who would “definitely” or “probably” consider investing in bitcoin: interest from those without a college degree increased by 15 percentage points while it dropped by 8 points among postgrads.
Overall, the story of bitcoin in 2021 was of a maturing asset class winning over more conservative and traditionally risk-averse investors – while those seeking truly high-octane thrills lost interest, perhaps to the less established parts of the crypto market.
“The notion that bitcoin is exclusively a millennial phenomenon no longer reflects reality. In fact, among investors who have shown an interest in bitcoin investment products, the greatest increase in 2021 was among older investors,” according to Grayscale. “However, interest in bitcoin investment products is still the most robust among younger, male, and ‘risk tolerant’ investors, a theme that rang true in 2020 as well as 2019.”
Note: Grayscale surveyed 1,000 US-based investors in August 2021 for its report published this month.
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