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How to analyze a stock in five easy steps

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Your Daily Brief For March 22nd

This framework can be applied to any firm, so it’s really all you’ll need.



Follow each of these five steps and you’ll have covered all the stock research essentials.



You can go a mile deep on each of these points, but a firm’s historical performance is a good starting point.



Researching stocks can be an endless task. There’s an infinite amount of information out there from an unlimited number of sources. So over the years, I’ve honed a five-step framework for analyzing a stock, with built-in stopping points that allow me to pause and dive deeper or carry on. It’s simple enough that anyone can use it, and it delivers results that are good enough for the pros. Here’s how it works, using Apple as an example…

# Step 1: Take a look at its sales growth profile.

Everything starts with sales growth. There’s no profit, cash, or dividends without sales, so it’s hands down the most important aspect of any analysis. To gain an understanding of the long-term direction of future sales growth, you want to start with the firm's track record. I like to go back at least ten y

Insight

contentPieceId

encryptedEmail

ContentPieceQuery

viewer

query ContentPieceQuery(
  $contentPieceId: String!
  $encryptedEmail: String
) {
  viewer {
    authorization {
      roles {
        isAnonymous
      }
      ...SingleContentPiece_authorization
    }
    content(encryptedEmail: $encryptedEmail) {
      ...SingleContentPiece_content_11DhN6
      contentPiece(contentPieceId: $contentPieceId) {
        __typename
        ...SingleContentPiece_contentPiece
        id
      }
    }
    id
  }
}

fragment AudioOnlyBanner_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  headerImage {
    ...ServerImage_image
  }
  title
}

fragment Avatar_image on URLImage {
  original
}

fragment Block_block on ContentPieceBlock {
  __isContentPieceBlock: __typename
  __typename
  ... on TextBlock {
    id
    ...TextBlock_block
  }
  ... on ImageBlock {
    id
    ...ImageBlock_block
  }
  ... on QuoteBlock {
    id
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}

fragment ContentHeader_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  ...DefaultContentHeader_contentPiece
  ...EvergreenContentHeader_contentPiece
  contentPieceType {
    isEvergreen
  }
}

fragment ContentMetadata_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  byline
  consumptionTime
  dateUpdatedDisplay
  contentPieceType {
    name
  }
}

fragment ContentPieceExploreMore_content_3M8Ve6 on Content {
  moreContentPiecesOfSameType: contentPieces(first: 5, filterByTypeOfId: $contentPieceId) {
    edges {
      node {
        title
        id
        slug
        subtitle
        canonicalLink
      }
    }
  }
}

fragment ContentPieceSEO_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  title
  imageForSeo: headerImage {
    url: full
  }
  subtitle
  firstPublishedAt
  id
  ... on PublicContentPiece {
    globalContentPieceId
  }
  byline
  seoTitle
  searchDescription
  canonicalLink
}

fragment ContentPieceSponsor_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  sponsoringCompany {
    id
    name
    link
    logo {
      ...ServerImage_image
    }
  }
}

fragment DefaultContentHeader_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  ...ContentMetadata_contentPiece
  ...ListenButton_contentPiece
  ...AudioOnlyBanner_contentPiece
  ...KeyInsights_contentPiece
  id
  deepLink
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  title
  author {
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    byline
    profilePicture {
      ...Avatar_image
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  }
  headerImage {
    ...ServerImage_image
  }
}

fragment EvergreenContentHeader_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  ...ContentMetadata_contentPiece
  ...ListenButton_contentPiece
  ...ContentPieceSponsor_contentPiece
  canonicalLink
  id
  deepLink
  title
  hasAudio
  headerImage {
    ...ServerImage_image
  }
}

fragment ImageBlock_block on ImageBlock {
  image {
    ...ServerImage_image
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  alt
  caption
}

fragment KeyInsightsBlock_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  keyInsightsBlocks {
    id
    textMarkdown
  }
}

fragment KeyInsightsCarousel_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  keyInsightsBlocks {
    id
    textMarkdown
  }
}

fragment KeyInsights_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  ...KeyInsightsCarousel_contentPiece
  ...KeyInsightsBlock_contentPiece
  keyInsightsBlocks {
    id
    textMarkdown
  }
}

fragment ListenButton_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  id
  title
  trackingTitle
  subtitle
  readingTime
  isPremium
  hasBlocks
  hasChapters
  hasAudio
  contentPieceType {
    name
    trackingName
  }
  ...AudioOnlyBanner_contentPiece
}

fragment MainContentSection_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  ...ContentPieceSEO_contentPiece
  ...ContentHeader_contentPiece
  title
  headerImage {
    ...ServerImage_image
  }
  globalContentPieceId
  trackingTitle
  subtitle
  firstPublishedAt
  readingTime
  isPremium
  deepLink
  hasBlocks
  hasChapters
  hasAudio
  id
  canonicalLink
  byline
  contentPieceType {
    name
    trackingName
  }
  blocks {
    __typename
    ...Block_block
    ... on Node {
      __isNode: __typename
      id
    }
  }
}

fragment MoreContentSection_content_11DhN6 on Content {
  ...ContentPieceExploreMore_content_3M8Ve6
  mostRecentBrief: contentPieces(first: 1, excludeId: $contentPieceId, contentType: "DAILY_BRIEF") {
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        id
        ...SingleContentLarge_contentPiece
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  mostRecentInsight: contentPieces(first: 1, excludeId: $contentPieceId, contentType: "INSIGHT") {
    edges {
      node {
        id
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}

fragment QuoteBlock_block on QuoteBlock {
  quote
  caption
}

fragment ServerImage_image on URLImage {
  full
}

fragment SingleContentLarge_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  title
  byline
  consumptionTime
  headerImage {
    ...ServerImage_image
  }
  hasChapters
  chapters {
    __typename
    id
    slug
  }
  id
  slug
  canonicalLink
}

fragment SingleContentPiece_authorization on Authorization {
  roles {
    isPreviewingContentAllowance
    isPreviewing
    isAnonymous
    hasPremiumSubscription
  }
}

fragment SingleContentPiece_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  ...AudioOnlyBanner_contentPiece
  ...MainContentSection_contentPiece
  globalContentPieceId
  trackingTitle
  isPremium
  hasBlocks
  hasChapters
  hasAudio
  contentPieceType {
    name
    trackingName
  }
  chapters {
    __typename
    id
    slug
  }
}

fragment SingleContentPiece_content_11DhN6 on Content {
  ...MoreContentSection_content_11DhN6
  anonymousUserHasPremium
}

fragment TextBlock_block on TextBlock {
  textMarkdown
}


How To Analyze A Stock In Five Easy Steps

How To Analyze A Stock In Five Easy Steps

Step 1: Take a look at its sales growth profile.

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Your Daily Brief For March 22nd

The Two Big Risks Ahead For US Banks, And What It All Means For Your Portfolio