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**Netflix’s** subscriber growth was bound to slow after it added a heap of users in 2020, but the streaming giant actually *lost* viewers for the first time in a decade last quarter. That led the percentage of analyst buy ratings on the firm’s stock to plummet to an eight-year low, and Bill Ackman’s **Pershing Square** to sell the more than $1 billion stake it amassed just a few months ago. But with Netflix’s share price now down over 60% this year, their skepticism might be your window of opportunity…

# **Why are Netflix’s subscriber numbers falling?**

**1. Password sharing**

Netflix estimates that in addition to its 222 million paying subscribers, there are more than 100 million people using the service without paying for it. The company is now exploring ways to monetize those viewers

Insight

contentPieceId

encryptedEmail

ContentPieceQuery

viewer

query ContentPieceQuery(
  $contentPieceId: String!
  $encryptedEmail: String
) {
  viewer {
    authorization {
      roles {
        isAnonymous
      }
      ...SingleContentPiece_authorization
    }
    content(encryptedEmail: $encryptedEmail) {
      ...SingleContentPiece_content_11DhN6
      contentPiece(contentPieceId: $contentPieceId) {
        __typename
        ...SingleContentPiece_contentPiece
        id
      }
    }
    id
  }
}

fragment AudioOnlyBanner_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  headerImage {
    ...ServerImage_image
  }
  title
}

fragment Block_block on ContentPieceBlock {
  __isContentPieceBlock: __typename
  __typename
  ... on TextBlock {
    id
    ...TextBlock_block
  }
  ... on ImageBlock {
    id
    ...ImageBlock_block
  }
  ... on QuoteBlock {
    id
    ...QuoteBlock_block
  }
}

fragment ContentMetadata_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  byline
  consumptionTime
  dateUpdatedDisplay
  contentPieceType {
    name
  }
}

fragment ContentPieceSEO_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  title
  imageForSeo: headerImage {
    url: full
  }
  subtitle
  firstPublishedAt
  id
  ... on PublicContentPiece {
    globalContentPieceId
  }
  byline
  seoTitle
  searchDescription
  canonicalLink
}

fragment ExploreMore_content_3M8Ve6 on Content {
  moreContentPiecesOfSameType: contentPieces(first: 5, filterByTypeOfId: $contentPieceId) {
    edges {
      node {
        title
        id
        slug
        subtitle
      }
    }
  }
}

fragment ImageBlock_block on ImageBlock {
  image {
    ...ServerImage_image
  }
  alt
  caption
}

fragment ListenButton_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  id
  title
  trackingTitle
  subtitle
  readingTime
  isPremium
  hasBlocks
  hasChapters
  hasAudio
  contentPieceType {
    name
    trackingName
  }
  ...AudioOnlyBanner_contentPiece
}

fragment MainContentSection_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  ...ContentMetadata_contentPiece
  ...ListenButton_contentPiece
  ...ContentPieceSEO_contentPiece
  ...AudioOnlyBanner_contentPiece
  title
  headerImage {
    ...ServerImage_image
  }
  globalContentPieceId
  trackingTitle
  subtitle
  firstPublishedAt
  readingTime
  isPremium
  deepLink
  hasBlocks
  hasChapters
  hasAudio
  id
  byline
  contentPieceType {
    name
    trackingName
  }
  blocks {
    __typename
    ...Block_block
    ... on Node {
      __isNode: __typename
      id
    }
  }
}

fragment MoreContentSection_content_11DhN6 on Content {
  ...ExploreMore_content_3M8Ve6
  mostRecentBrief: contentPieces(first: 1, excludeId: $contentPieceId, contentType: "DAILY_BRIEF") {
    edges {
      node {
        id
        ...SingleContentLarge_contentPiece
      }
    }
  }
  mostRecentInsight: contentPieces(first: 1, excludeId: $contentPieceId, contentType: "INSIGHT") {
    edges {
      node {
        id
        ...SingleContentLarge_contentPiece
      }
    }
  }
}

fragment QuoteBlock_block on QuoteBlock {
  quote
  caption
}

fragment ServerImage_image on URLImage {
  full
  srcSet
}

fragment SingleContentLarge_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  title
  byline
  consumptionTime
  headerImage {
    ...ServerImage_image
  }
  hasChapters
  chapters {
    __typename
    id
    slug
  }
  id
  slug
}

fragment SingleContentPiece_authorization on Authorization {
  roles {
    isPreviewingContentAllowance
    isPreviewing
    isAnonymous
    hasPremiumSubscription
  }
}

fragment SingleContentPiece_contentPiece on ContentPieceInterface {
  __isContentPieceInterface: __typename
  ...AudioOnlyBanner_contentPiece
  ...MainContentSection_contentPiece
  globalContentPieceId
  trackingTitle
  isPremium
  hasBlocks
  hasChapters
  hasAudio
  contentPieceType {
    name
    trackingName
  }
  chapters {
    __typename
    id
    slug
  }
}

fragment SingleContentPiece_content_11DhN6 on Content {
  ...MoreContentSection_content_11DhN6
  anonymousUserHasPremium
}

fragment TextBlock_block on TextBlock {
  textMarkdown
}


Have Netflix’s Calamitous Results Made It A Good Buy?

Why are Netflix’s subscriber numbers falling?

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Your Daily Brief For January 30th

Could These Obesity-Drug Stocks Make Your Portfolio Look Big?