Always-on campaigns

Content-led Campaigns

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What's going on?

Modern retail investors use our jargon-free financial news to develop their investing skills in just a few minutes each day. Our one-million-strong community of engaged retail investors accesses our content directly via Finimize channels – that's our newsletters, website, and award-winning mobile app. Over 40 million investors have access to Finimize content via our partners’ channels.

We've helped more than 250 businesses grow, including startups, scaleups, and long-established financial service firms. To do that, we leverage our insight-driven, community-informed expertise, and produce content designed to grow our partners' reach and help them engage with modern retail investors at scale.

Our content-led campaigns plant our partners into our community's investing journeys. We use our data-informed understanding of modern retail investors to identify their pain points, and our expert content team will curate educational messaging based on your offering that presents your solutions to investors' problems. We'll then broadcast this education-led content across a range of Finimize platforms, creating multiple touchpoints.

evergreen growth content
microsites on finimize.com
event sponsorship
native newsletter promotions
influencer endorsement
social media entrenchment
Graphic of an easel with an arrow pointing diagonally upwards.

Why should I care?

The slimmer version of our multiplier campaigns, content-led campaigns are focused on promoting a partner's educational messaging through native placements in the Finimize Daily Newsletter and social channels. First, our in-house content team will create bespoke long-form growth content – based on your services and value – that will live on our website for 12 months to form an evergreen growth engine. Then we'll create shorter placements that marry your solutions with our community's problems, and distribute them using our newsletter and social channels to drive immediate brand awareness and acquisition.

And the best bit: you can take a hands-off approach. Our content team will curate a high-impact collection of content that promotes your offerings as highly relevant solutions for our community's needs.

brand awareness
thought leadership
customer acquisition
Promote brand trust
Drive evergreen growth

Our Partners

How does it work?

Build brand awareness and trust with tailored education-led campaigns, designed by our content team to showcase your specific expertise. Amplify your messaging via a reduced channel mix, and introduce your service as a clear solution for our community's problems.

Step One

Together, we'll define a relevant educational message that best highlights your services and resonates with our community of retail investors. Say, "How to Pick Stocks?" or "How to Trade Options?".

Step Two

Our top-notch in-house content team will produce long-form growth content designed to support your overall campaign narrative and boost conversions. We'll host it on the Finimize website for 12 months, creating an evergreen lead engine for your services.

Step Three

We'll create and run native, ultra-relevant promotions across the Finimize Daily Newsletter and social channels to drive acquisition at scale. Your messaging will highlight key learnings from your longer-form content piece to add extra value, and introduce your services as a solution to our community's pressing concerns.

One month content-led campaign

Finimize campaigns are booked as monthly commitments.
Expected impact and cost vary based on the campaign type, target audience, and budget.

Scenario

  • Exposure to a US audience of 550,000 retail investors
  • One promotional, growth-geared long-form content piece.
  • Content hosted on the Finimize website for 12 months
  • Three newsletter promotions
  • Approximate budget of $18,500

Expected Impact

  • Approximately 2.75 million relevant brand impressions
  • Approximately 1,500 - 3,000 clicks to partner's channels
  • Long-form piece ranking in the top five Google searches within 12 months (not guaranteed)

Explore other promotional solutions

Multiplier Campaigns

Engage with your target audience directly through events, and maximize your campaign's impact by highlighting your expertise and educational value in content published across all Finimize channels. Drive high-quality engagement and acquisition, both evergreen and immediate.

Learn more

Event-led Campaigns

Our events showcase your educational value, and allow you to directly engage with active retail investors. You'll gain insight into your target audience via live community engagement, and promote your solutions across a reduced and event-centric multi-channel approach.

Learn more

Summit Sponsorship

Demonstrate your solutions at the world's biggest event of its kind for retail investors. Previous Summits have seen more than 15,000 investors attend to learn from industry experts.

Learn more
Case Studies

How brands work with us

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