The financial content platform that grows your business
Leverage curated news, analysis, and education to drive market-leading engagement with retail investors.
Over 300 enterprises worldwide trust us to connect them with retail investors
You want more engagement. That’s our thing.
Modern investors think differently. We’ve been engaging with them on their own terms since 2016, so we know what makes them tick.
1 million +
Finimize subscribers
40 million +
Readers via partner channels
Top 10
Rated finance app by Apple
Relentless research works: our content’s the most engaging solution for financial service firms.
Your strategy’s missing a certain something.
Here’s the solution: unlock a library of exclusive financial content and tap into years of specialized experience.
Content
Solutions
Engage your existing customers by licensing jargon-free content or partnering on bespoke white-label solutions.
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Promotional
Solutions
Introduce your brand to active retail investors with native content marketing.
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You can do a lot with the right content.
Education Hubs
Use our content to form a hub of education, news, and insights, ideal for engaging customers keen to level up.
Build Trust
Delight your customers with reliable, expert-led content that they’ll actually enjoy reading.
Fintech Apps
Pull a daily news feed or full educational library into your product via our API.
Acquisition
Highlight your brand to active modern investors using promotional campaigns across our platforms.
Multichannel Campaigns
Directly connect with retail investors across multiple channels by co-producing live events and informational guides.
Custom Newsletters
Roll out your own newsletters and get eyeballs on your updates on a scheduled basis.
"Finimize assists modern investors with critical financial decisions and is very highly rated with key demographics. Its news service, community building capabilities, customer insight and technological capabilities will further assist the transformation of abrdn into a truly client-led organisation and support a step change in our capabilities."
Stephen Bird
CEO
abrdn
"Finimize assists modern investors with critical financial decisions and is very highly rated with key demographics. Its news service, community building capabilities, customer insight and technological capabilities will further assist the transformation of abrdn into a truly client-led organisation and support a step change in our capabilities."
Stephen Bird
CEO
abrdn
”I’m passionate about the need for us to do more to explain economic and financial topics in language everyone can understand. So I’m delighted the Bank is partnering with Finimize on this new pack on the role of central banks. Understanding how decisions taken by institutions such as the Bank of England affect us all is really important. That’s the case whether you’re a seasoned investor, are learning about the world of finance for the first time, or just want to make better every-day financial decisions.”
Andy Haldane
Chief Economist
Bank of England
“Finimize puts on a terrific event. They engage the audience from the start. Mark Cuban and I had a blast talking with the large & well versed group.” Tim Draper, Venture Capital Investor"
Tim Draper
Founder & VC Investor
Draper Associates
"I’m such a fan of what the team has built at Finimize, I’m thrilled to be a part of it."
Sallie Krawcheck
CEO
Ellevest
“Finimize is the most engaged community we know of. Working with them gives us unparalleled insights into our target audience. We’ve seen a real impact on our brand post-summit. We love working with the Finimize team."
Aurelie Morel
Head of Brand Amplification
Ledger
“It’s harder than you think to write content that’s both accessible and accurate. With Finimize, I know I can trust the quality and not have to worry about reviewing everything before it is published: I can focus on building an amazing product.”
Alexandros Christodoulakis
Co-founder & CEO
Wealthyhood
Why focus on content?
The finance industry is shifting to a world where the strongest relationships win.
Activation
Users were observed placing 33% more trades after consuming educational content.
Retention
Users with financial education are half as likely to switch services.
Acquisition
56% of users with financial education become relationship customers.
Apple’s Top 10 Rated Finance Apps
Our Content Is
Accessible
Absolutely everything we put out is designed for the modern investor: jargon-free, to the point, and with actionable takeaways.
“Finimize is simply a must for all retail investors”
App Store • Dec 2023
Our Content Is
Expert
Tap into the knowledge of world-class analysts and editors with decades of experience at top-tier organizations, all at a fraction of the cost of hiring in-house.
8 hours
The amount of research in an average Finimize piece.
Our Content Is
Engaging
Constant innovation means we stay in tune with what retail investors want. Case in point: we’re the first to fully adopt audio for engagement.
70%
How much more engaging our content is than the industry average.
Trusted
We’re a subsidiary of global investment company and asset manager abrdn. We ensure our content is accurate and void of financial advice so you don’t have to.
Flexible
With a wide range of solutions, our team will work with you to find the best fit – regardless of where you’re at with content or technical expertise today.
Impactful
Our content is up to 12 times more efficient than other outlets. Clients see an average 2.5x ROI within 24 months.
© Finimize Ltd. 2023. 10328011. 280 Bishopsgate, London, EC2M 4AG